Devil May Cry 5 Can't Stop Selling, Now Tops 10 Million Units 1

Devil May Cry 5 has now sold over 10 million units, six years after its original release on the PS4 in 2009.

This is a particularly significant milestone because the title was previously at 9.1 million units as of 31st March, meaning it’s tagged on another 900k units over the past three months. Fascinatingly, this total doesn’t appear to include the PS5 port Devil May Cry 5: Special Edition, which has also sold over one million units separately.

The game’s enjoyed a long sales tail thanks to clever price promotions and the release of the recent Netflix anime, which caused the game to chart again on storefronts like the PS Store.

“As a result of the game’s exhilarating action, and due to efforts to enhance brand awareness by leveraging the title beyond the scope of videogames, including television adaptations, the title has now exceeded 10 million units in cumulative sales worldwide,” the company said in a statement.

Interestingly, this week Sony said it’ll also be looking to leverage the power of anime to help promote some of its brands as well. Clearly this is a strategy that works with the right approach.

[source capcom.co.jp]